Trade Marketing Services

Seamless extension of your sales and trade marketing teams to activate your brands among channel customers, to support distribution and to enhance merchandising at the retail level with nationwide coverage.

• Merchandising Management
  Through understanding and evaluating how customers shop, we execute strategies that accentuate the merchandise and accelerate sales.
• Sales Representative Training and Management
  We turn potential into performance through implementing comprehensive training and material, growing talents that deliver for brands.
• Channel Incentive Programs
  We motivate collaboration between channel partners to initiate sales growth, encouraging channel loyalty.
• Business Intelligence
  We empower brands by converting raw data into actionable intelligence that inform strategic, tactical and operational business decisions, driving profits.

Shopper Marketing Services

Activating your brands in front of the shoppers with proven expertise, capabilities and experience in delivering brand experience along the path to purchase.

• Activation Strategy, Planning & Creative
  We feature brands in the fast-paced market to connect, interact and relate, transforming lasting impressions into worthwhile investments.
• Shopper Insight
  We study the shoppers’ perception and behaviour along the path to purchase, informed to improving the shopping experience.
• Events & Roadshows
  We create avenues that congregate brands and shoppers, kickstarting conversations and conversions.
• Premiums & Gifting
  We design solutions that entice and instantly gratify shoppers, fostering relationships and loyalty.

Channel Marketing Services

Our vast field force, resources pool and in-depth experience in promoter management ensures the accuracy, efficiency and effectiveness of brand engagement with the shoppers at the store level.

• Promoter Management
  We humanize brands by engaging shoppers through our network of professionals, equipped to serve as brand image and voice.
• In-store Activation
  Fluent in the shoppers’ language, we communicate brands to engage and encourage purchase.
• Visual Merchandising
  We command attention by augmenting brand identities into environments that emote and promote brand equity.
• POSM Management
  We provide across the touchpoints in the shoppers’ journey, creating opportunities to inspire and persuade purchase decisions.